As a writer of young adult fiction, I was interested in having a book trailer. I have teenaged children so I see daily how much they are on their computers – whether on social media sites or watching videos/listening to music from sites like YouTube. I did the research – looking at the pros and cons of book trailers and found it to be inconclusive. Some people raved about it - others not so much. I realize that books aren't movies but movie trailers entice me – offering tantalizing glimpses at the product being sold. The same goes for deodorant or cleaning products. We see the commercial and BAM! – we decide we need to buy the advertised product. We are visual people and a book trailer is nothing more than a commercial meant to entice potential buyers.
I spent hours looking for production companies and realized that one of the companies I most liked was out of my price range. My first choice was a company out of Atlanta, GA called Book Candy Studios. Wow! Their trailers are awesome! But awesome comes with a price tag of about $1,000.00. As a self published author, I don’t have access to a marketing department or unlimited funds. I have to decide where I’m going to get the most bang for my buck. If I had an extra grand in my budget, I’d have chosen them. Their link:
Animoto www.animoto.comI decided to give it a try. At the worst, I would have lost the time I spent trying to make the trailer. At best, I’d be happy with the product and would have saved a little money. I choose to use Animoto. After playing around on their site, I decided to purchase one of their upgraded options. I’m glad I did. It took a little time to come up with my “script” because the video maker limits the number of characters on any given frame. Then there were the pictures. I knew how I wanted the video to “feel.” Fortunately, my sister owns a great camera and was willing to help me get the photos I wanted. Animoto has a good selection of background music and I felt like the piece I selected helped set the tone for the video.
Of Dreams and Shadow,